You Spoke, We Listened

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I’ve lived most of my life in Jackson County and as such, I’ve been a member of Jackson EMC, therefore, I’m sorry to say before accepting the position as editor of JEMCO News, I’d never read it.

I’ve spent my career writing about science, sports and news for universities and newspapers. To learn what JEMCO News readers want to know about, initially, I asked my family and friends. Then, I cast a wider net. I found myself asking everyone I met if they received the newsletter and what they were interested in learning about. The piece about electric animals was an idea from a 4th grader I met at career day.

In 2015, we conducted a big research project so we could gather even more input from people I hadn’t yet run into at the grocery store or soccer field. Who is surprised that the recipe is everyone’s favorite feature? Every recipe featured in the newsletter has been cooked by me and served to my family. If I can’t cook it, and my kids won’t eat it, it doesn’t make it to print.

Members also want energy tips that save them money and are easy to do. And, they want to hear about the organizations receiving grants through their donations to Operation Round Up. They also really like the people who work at Jackson EMC.

It turns out; everyone likes this newsletter; 83 percent of members give this newsletter a very high rating.

In the age of disappearing print publications, we learned many of our members still want the print publication, but they want digital as well, so we gave them the option to have one or the other or both.

I am incredibly thankful to the groups of people who stayed on the phone, logged into computer programs and sat through hours of focus groups to give us the feedback we needed to make a better newsletter for all of our members.