Content That Matters

Preview full 2021 CCA Awards Resized

As communicators, our job is to develop and create engaging communication strategies that enhance the understanding of Jackson EMC, its people and its values – which is why we’re dedicated to writing content that matters.

Our team is committed to providing valuable content to engage members, employees and our community. Whether it’s through our employee magazine, JEMClips, or social media channels, we ensure each video, post and article has an impact.

In 2021, our team was nationally recognized by the Cooperative Communicators Association (CCA) by receiving awards in the following honors:

  • First place in employee publication for Jackson EMC’s employee newsletter, JEMClips. Judges' comments included, “Very well written and easy for readers to navigate and take away key information. Attention to detail and making best use of limited space, while not overwhelming reader is apparent. This is a thoughtful, well-done newsletter.”
  • Third place in video series for “Right Choice Testimonials,” which highlighted homeowners and homebuilders who have participated in Jackson EMC’s Right Choice new home program for homes built for energy efficiency, improved indoor air quality, convenience and comfort. Judges’ comments included, “Overall this series is very well done. Great selection of testimonials each with a unique perspective.”
  • Honorable mention in illustration and graphic design for “2020 by the Numbers” feature in JEMClips.
  • Honorable mention in miscellaneous promotion for a wrap showcasing Jackson EMC linemen for the “Lineman’s Rodeo Trailer.”
  • Honorable mention in cover design for JEMCO News, Jackson EMC’s member newsletter for a photo featuring a lineman.

“These awards are a testament to our daily mission of creating engaging communication strategies that enhance understanding of Jackson EMC, its people and its values,” said April Sorrow, Jackson EMC Vice President of Communication.

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